Voter Perceptions of Libraries: Results and Methodology of the 2018 From Awareness to Funding Study

Voter Perceptions of Libraries: Results and Methodology of the 2018 From Awareness to Funding Study

Tuesday, May 23, 2019, 2:00-3:00 Eastern/11:00-12:00 Pacific

Presenters: Sharon Streams, WebJunction, OCLC, Janet Hawk, Exec. Director, Market Analysis, OCLC, Peggy Gallagher, Manager, Market Analysis, OCLC

What motivates people to vote in favor of library funding? OCLC posed this question a decade ago, which led to the 2008 report, From Awareness to Funding, which provided ground-breaking insights into voter support for libraries. Ten years later, OCLC and ALA partnered to conduct a follow-up study to understand what may have changed in voter attitudes and behaviors over the past decade. In this webinar, the OCLC research team will discuss the key results, suggest areas for action, and then will describe the methods used to create the survey, collect and analyze the survey data.

Sharon Streams joined OCLC and the WebJunction team in 2007. A graduate of Indiana University, Sharon began her career in federal financial regulation and corporate law, then returned to IU for graduate studies in the School of Library and Information Science. After moving to Washington State, she joined the publishing world, managing the book, magazine, and online publishing division of an international engineering association. As director of WebJunction since 2015, Sharon seeks ways to scale library learning and innovation that expands access to knowledge and opportunity for all. Sharon is an author of From Awareness to Funding: Voter Perceptions and Support of Public Libraries in 2018.

Janet Hawk has spent 30+ years working with libraries in the OCLC network. She’s currently Executive Director of Market Analysis and Sales Programs, leading a team of 20 professionals with a variety of roles including email marketers, proposal managers, business analysts and market researchers. Janet holds an MBA and a BS in Journalism/Public Relations. Janet has co-authored many OCLC research reports, two of which are the groundbreaking Perceptions of Libraries and Information Resources (2005) and From Awareness to Funding: Voter Perceptions and Support of Public Libraries in 2018.

Peggy Gallagher joined OCLC in 2008 to lead a team conducting market research with library users and librarians. Prior to OCLC, Peggy spent two decades in public libraries in various roles. She received her M.L.S. in 1999 and a Master’s in Marketing and Communications (M.M.C.) in 2007. At OCLC, Peggy has been involved in the publishing of several research reports including Perceptions of Libraries 2010: Context and Community; At a Tipping Point: Education, Learning and Libraries; From Awareness to Funding: Voter Perceptions and Support of Public Libraries in 2018; and most recently, US Public Libraries: Marketing and Communications Landscape.

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