Breakout: Listening Deeper: Interview and Focus Group Strategies to Gain New Understanding
Interviews and focus groups provide high touch ways to move past awareness and get to understanding of your audience. After a brief discussion of when interviews or focus groups can be effective methods for data gathering, you will learn strategies for preparing and conducting effective research. This hands-on session will give you practice in interviewing as well as tips and stories for how you analyze and use your findings from these powerful methodologies. Walk away with tools, experience, and confidence to conduct interviews or focus groups with your community, your staff, or other stakeholder groups.