Breakout: Supercharge Your Website’s Analytics
Your website is one of the most valuable sources of data about your services and collections and, most importantly, how your users engage with them. Unfortunately, though, for many libraries – big and small – web analytics is a “set it and forget” it project. You put Google Analytics tracking code on your site, and then every so often pop in to grab a couple of stats that get stuffed into an annual report.
Your website data is far more valuable than a couple of lonely bullet points, and in this presentation we will explore a few simple ways that you can supercharge your website’s analytics data, transforming those bullet points into the kinds of insights and information that will help your digital spaces continue to innovate and thrive.